SEO: Search Engine Optimization

Local SEO

Why Local SEO is essential

Local SEO is getting your business to rank where people in your service area are searching.

More than half of the searches in your area are going to be on mobile, and over 90% of location-based searches are on mobile. This means that your business needs to be optimized to be found for not just your metro area, but for the specific towns and neighborhoods you service. We build your local SEO profile by optimizing your Google My Businesss profile, using localized keywords, and providing NAP (name, Address, Phone) citations in directories and on social platforms.

For example, if a user in Saratoga is searching for "roofers Saratoga" they will get different results than a search for "roofers near me" or "roofers capital district". Local SEO ensures that you are represented in searches for all the areas that you service (and in the most popular ways that people search) and that you show up in the first set of search results. We get your business to rank for the most searched keywords and phrases that match the services you want to highlight in the exact locations that you want to target.

How do we improve your rank?

Local link building: Acquiring links from other sites that link back to your site. These are known as “backlinks,” or “inbound links,” and they help to drive additional traffic.
Correct schema geographic markup: Schema geographic markup allows website owners to provide specific details about a location, making it easier for search engines to understand and display relevant information in search results and on maps.
GMB (Google My Business) profile optimizations: A well-optimized GMB profile can significantly impact your online visibility, especially for local searches, as it provides important information about your business directly in Google search results and Google Maps.
Online review curation: Actively managing and overseeing the reviews and feedback that customers leave about your business on review websites and social media.
Add keywords for Local SEO: Specific words or phrases about your business to optimize content on your website and in online listings.
NAP (Name, Address and Phone number) citations: NAP citations play a crucial role in local search engine optimization (SEO) and are a key factor that search engines like Google consider when determining the legitimacy, authority, and relevance of your business.
Write unique content for each location: This includes location specific keywords, reviews, contact information and articles and/or blog posts.

How does Local SEO help my business?

When searching locally, over 85% of people will contact a business within a day: You've taken the time to optimize your site and profile, and reach your desired audience - we provide the tolls to make sure they can reach you immediately.
It keeps you in the top results for users on mobile, who are unlikely to go past the first page: Whether you utilize strictly organic SEO or in conjunction with Adwords campaigns, you want your buiness to be in Google's Map Pack - the top section of the search results page.
Local search is the fastest growing method for finding businesses: Many consumers prefer to patronize local businesses, especially those with solid reviews and an online presence for their location.
You will have an edge on your competitors by optimizing your profiles and site: Many of your competitors are investing in local SEO. By continually optimizing your local presence, you can out-compete your competition in your target locations.
Local SEO is more cost-effective than Ads in the long term: Local SEO allows you to target users who are actively searching for products or services in your specific geographic area, at a much lower cost than broader reach advertising.
Potential buyers make decisions based on your Google profile and reviews: Online reviews and an optized profile serve as social proof of a business's quality and reliability. People often look to the experiences of others to validate their own choices.
Local SEO helps improve your overall SEO: When local users find your business in local searches, they are more likely to click through to your website, which can increase your overall website traffic.
Your name, reputation and brand awareness grow with each Local SEO improvement: Establishing your business as a trusted entity in each location you service helps boost your reputation and drive more consumers to contact you.

Local SEO Results

Our goal is to place you in the top results for all of your targeted geographic areas. This is the prime real estate for search engine results that most users don't scroll past.

The Google 3-Pack or Map Pack

An optimized your GMB (Google My Business) profile puts you in the best position to display in the top 3-4 businesses for your area. This includes a complete profile, reviews, specific business categories, consistent NAP citations, and correct schema markup (provides the relevant data to search engines).

The Top Results

The results directly below the 3-pack can vary for each user's location, sometimes within a very small geographic area. This is why we go hyper-local with your Loacl SEO and use tools to track your results for each city, town and even neighborhood to position you at the top of the list.

Ready To Get Started?

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