Our SEO & Digital Marketing Services
AI-driven SEO
SEO (Search Engine Optimization) is the key to driving large amounts of targeted organic traffic website traffic. 75% of Google users don't look beyond the first page of results. We ensure that you rank for the terms that your ideal customers will be using when they search for terms related to your name, location and offerings.
Local SEO
People looking for a local business are searching by city, town and even neighborhood. Local SEO positions your business to show for searches in all of your service areas, and show your Google My Business profile (with reviews) in the top 3 map listings, which most mobile users never scroll past
SEM & PPC
Paid ads are often part of a more comprehensive SEO and SEM strategy. Search ads appear at the top of results and can provide a short-term boost in traffic and leads, and long-term brand recognition. Retargeting campaigns bring past visitors back to reengage with your web properties and business.
Social Media Marketing
Social media marketing (SMM) engages your current and potential customer base on the platforms where they spend the most time (Facebook, Instagram, Twitter, etc.) Advertising on Social Media, through ads or promoted content, also promotes sharing and gives you rich data on your target demographics.
Email Marketing
Email is still a valuable tool for keeping users engaged with your organization. Gone are the days of generic mass mailings to your entire list however. Personalization and targeted messaging are the key tools - your customers and constituents expect to be engaged about their interests personally.
Branding
A strong brand will help you connect with your customers and constituents. Multi-channel marketing of that brand keeps it in front of your audience, helps them relate to your mission and services. We will help you develop strategies to keep your brand consistent and engaging across all of your digital properties and communications.
Content Strategy
In conjunction with brand awareness and strategy, your content needs to carry that voice through to your audience. We provide strategic content creation and promotion that speaks directly to your audience(s). Research and analysis continue monthly, and is used to refine content as your market expands.
Google My Business
Google My Business profiles are increasingly becoming a major factor in consumer decision making. An optimized profile will give users all of your pertinent data (location, hours, contact information) and provide posts and reviews to drive traffic, leads, contact inquiries and sales to your business or organization.
All-in-one Packages
Our SEO and Digital Marketing packages all start with a technical audit and competitive gap analysis. Once we understand your current digital strengths and areas that need improvement we can craft a plan that expands your market share, grows your leads and increases sales/conversions.
Our Clients
Below are some of the organizations that we work with. Our clients span a wide range of industries and sectors, and vary in size from sole proprietors to corporations.
AGC INC.
AGC Inc. combines 2 previous web properties into one corporate site.
Calvary Fund
The fundraising arm for Calvary Hospital.
Archibald Heating
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Arkell Foundation
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CCRE Advisors
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Chuck Sano Renovations
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The Schenectady Foundation
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The Spotted Zebra
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Our Web Development Services
Web Design
When we talk about web design, we are also covering the broader needs of user experience (UX) and user interface (UI). The look, feel and layout of a successful website is driven by providing a user experience for your customers/constituents that gets engages them with your offerings in a clear and enjoyable manner.
CRM Management
We work with a wide range of platforms for B2B, B2C, and Not For Profit organizations. Whether it is Salesforce, Blackbaud, Everyaction, donorperfect, Agile, Zoho, NetSuite, Microsoft Dynamics, or another application, we offer configuration, optimization, and ongoing support and management.
E-Commerce
Successful online programs are driven by multi-channel campaigns that reach your audience on all the platforms they use to research and shop. We provide integrated e-commerce platforms, Google shopping campaigns, Amazon channels, Retargeting ads, ad groups, campaign strategy, and detailed analytics and reporting.
Custom Applications
Our clients sometimes have the need for a fully custom developed solution to realize a new business concept, or interface with existing software/applications. When an out-of-the-box software solution does not exist to cover your IT requirements, we provide full-stack development to meet your needs.
WordPress & CMS
We work in a variety of CMS (Content Management System) applications daily. WordPress, custom security-focused CMS (Vsite), and the CMS tools included with CRM, Fundraising, and Marketing platforms like SalesForce, Blcakbaud, EveryAction, Zoho, etc. If you have an existing CMS or need an upgrade, we can help.
Website Maintenance
Our maintenance packages are based on organizational needs, and run the gamut from updating a single external data feed to managing a platform, users, content, security and maintenance/updates. You let us know the maintenance expertise and bandwidth your organization has, and we will draft a plan to cover the rest.
Why you need a SEO audit and competitive gap analysis?
- Identify the shortfalls in your website
- Find content and keyword opportunities
- See where your competitors are outperforming you
- Discover technical issues that hurt performance
- Create a plan to fix issues and stay competitive
Speak with us about your next project
We won't use your email or phone for any lists. If you prefer, you can always call us at 518-782-1111.